1. Purpose of this Policy
This policy explains how consent is managed for the use of identifiable images captured during school, nursery, and portrait photography.

It applies only to image use permissions and should be read alongside the Photography Contract, Privacy Policy, Safeguarding Policy, and Data Processing Agreement.


2. Types of Photography and Consent Structure
This policy applies to two distinct types of photography services:

School-led commissioned photography
This includes photography or filming commissioned and managed by the school or nursery for:

• Prospectus content
• School websites
• Marketing and promotional materials
• Internal communications
• Commissioned filming projects

For these sessions:

• The school is responsible for obtaining, managing, and confirming all relevant consent and permissions.
• Kirsty Bowen Photography acts solely on written instruction from the school and relies on the consent status confirmed by the school at the time of the session.

Parent-led portrait photography
This includes photography services delivered directly to families, including:

• Individual pupil portraits
• Sibling portraits
• Class and group photography
• Leavers’ photography where offered directly to families

For these sessions:

• Consent for participation and photography access is managed by the school or nursery.
• Consent for marketing or promotional use of images is obtained directly from parents or guardians by Kirsty Bowen Photography where applicable.

Safeguarding and consent clarification
Consent is never obtained directly from pupils.

All consent is managed either by: The school or nursery or Parents or guardians as the legally responsible parties.


3. What Consent Covers
Consent relates only to identifiable image use and may include:

• Photography taking place (capture)
• Internal school use where applicable
• School marketing use (website, prospectus, social media, press)
• Photographer marketing use (portfolio, website, blog, social media)

Each category is controlled separately depending on who holds consent.


4. School-Managed Photography
For school and nursery sessions, the school confirms before the session:

• The school confirms which children must not appear
• The school confirms any restrictions on photography or image use
• The school confirms whether images may be used for school marketing purposes

Kirsty Bowen Photography acts only on this confirmation.

Where restrictions are provided or consent is not confirmed, images will not be used in a way that conflicts with those instructions.

The school is also responsible for implementing any required identification systems, safeguarding markers, or internal supervision procedures during the session.


5. Photographer Marketing and Promotional Use
Images from school-led commissioned photography will only be used for marketing, portfolio, or promotional purposes where:

• The school confirms in writing that its consent arrangements include permission for external use by Kirsty Bowen Photography
• Such permission applies to the relevant category of photography (e.g. prospectus, commissioned marketing, filming)

Kirsty Bowen Photography relies entirely on this written confirmation and does not verify individual pupil consent records.

Where the school does not confirm this permission:

• No identifiable pupil images will be used for marketing or promotional purposes
• Images will be used only for agreed service delivery purposes

Images from parent-led portrait photography will only be used for marketing where:

• Explicit consent has been obtained directly from a parent or guardian by Kirsty Bowen Photography

No identifiable pupil image will be used publicly without valid consent for that specific purpose.
Where confirmation is not explicitly provided, no marketing use is assumed or implied.


6. Handling Children Without Consent
Children without consent or with restrictions will not be intentionally identified, featured, or individually photographed contrary to the instructions provided by the school or nursery.

Reasonable steps will be taken to avoid inclusion where restrictions apply.

The school or nursery remains responsible for identifying relevant pupils before and during the session and for communicating any restrictions clearly to Kirsty Bowen Photography.


7. Withdrawal of Consent
Consent may be withdrawn at any time. However, withdrawal after photography, editing, publication, printing, delivery, or distribution may not always allow full removal of existing materials.

When withdrawal applies:

• Future use of images will stop
• Images will be removed from active use where reasonably possible
• Removal from previously published materials cannot always be guaranteed

This includes materials already printed, shared, or distributed externally.


8. Limitations of Control
Once images are delivered, published, or shared externally:

• Third-party redistribution cannot be controlled
• Screenshots or downloads cannot be removed
• Archived or printed materials cannot always be recalled

Kirsty Bowen Photography is not responsible for external reuse outside its control.


9. Policy Alignment
This policy works alongside:

• Photography Contract
• Privacy Policy
• Safeguarding Policy
• Data Processing Agreement

10. Changes to This Policy
Policies and privacy practices are reviewed periodically and may be updated from time to time. Changes will be published on my website.


Contact
Kirsty Bowen Photography
Email: hello@kirstybowen.com

Policy last reviewed: May 2026
Signed: Kirsty Bowen