IMAGE CONSENT

image consent policy

This policy explains how consent is obtained and managed for photography, filming, and image use.
It applies to all school, nursery, and family photography carried out by Kirsty Bowen Photography.

1. Consent and Photography
Consent for photography is always obtained in advance and is never sought directly from children.

2. Taking the Photographs

School Led Photography
For School-led photography, consent is obtained and managed by the school or nursery.

School photography includes:
  • Individual portraits
  • Sibling photographs
  • Class and group photos
  • Prospectus imagery
  • General school marketing imagery
  • Filming commissioned by the school

The school is responsible for ensuring parental or guardian consent is 
  • Valid
  • Documented
  • Compliant with UK GDPR
  • Compliant with safeguarding requirements

Before photography begins, the school confirms to me:
  • Which children have consent
  • Any restrictions on photography or image use

I rely on this confirmation in order to carry out the photography.


Prospectus imagery and filming
For prospectus photography, general school marketing imagery, and filming commissioned by the school, parental consent is obtained and managed by the school.

The school confirms that this consent includes permission for images to be used by an external professional photographer for portfolio and self-promotional purposes.

I rely on the school’s written confirmation that appropriate consent is in place before using any such images.

Where consent is not given
I follow a discreet system agreed with the school, such as staff guidance or visual markers, to ensure a child is not photographed. Children without consent are not singled out and are never excluded from activities.

3. Business and Marketing Use of Images

Individual and sibling portraits
For individual or sibling portraits offered directly to families, consent for marketing or promotional use is obtained by me directly from parents or carers.

This consent is:
  • Explicit
  • Optional
  • Recorded
  • Separate from image delivery or purchase

The consent applies only to use of images for my own business purposes, including:
  • Website
  • Portfolio
  • Blog
  • Social media
  • Printed promotional materials

Images are used for marketing only where this consent has been clearly given.

Prospectus imagery and filming
For prospectus photography, general school marketing imagery, and filming commissioned by the school, parental consent is obtained and managed by the school.

The school confirms that this consent includes permission for images to be used by an external professional photographer for portfolio and self-promotional purposes.

I rely on the school’s written confirmation that appropriate consent is in place before using any such images.

 4. Withdrawal of Consent

Individual and sibling portraits
  • Consent for marketing or promotional use may be withdrawn at any time by contacting me directly.
  • Once consent is withdrawn, images will no longer be used for marketing and will be removed from active use. Past publications (printed materials or previously shared content) cannot always be recalled.

School commissioned imagery (prospectus, general marketing, filming)
  • Consent for these images is managed by the school.
  • Withdrawal of consent for marketing or portfolio use must be made through the school.
  • I will comply with the school’s instructions to stop using images for portfolio or promotional purposes going forward. Past publications cannot always be removed.

5. Related Policies
This policy should be read alongside

6. Changes to This Policy
Privacy practices are reviewed regularly. Changes will be published on my website.

Contact
Kirsty Bowen Photography
Email: hello@kirstybowen.com

Policy last reviewed: January 2026
Signed: Kirsty Bowen